The process of creating renders

1. Examining the information and quotisiation

At this stage the client shall send us all the relevant information (plans, drawings, images etc..) concerning the project so that we can examine all the materials and the project at hand. If the client has any 3D models they would like us to use, they will give them to us and inform us about any specific requirements they have, this is important so that we can provide an accurate quote.

If the information is given much later, it could mean additional costs down the line. In this stage we will get a feel for the project, understanding the client’s wishes for the project and the area surrounding it so that it can be the most realistic possible.

2. Modelling

During this stage our skilled team of modellers will create the 3D architectural environment necessary to produce the images.

As many great pieces of art, this process will start from a single block and be developed over time using different advanced modelling techniques to further distinguish a building.

Blocks will be continuously added and modified until they resemble what is drawn in the Architect’s plans provided by the client, allowing us to create an exact match of what will exist in reality.

3. Clay renders

The clay renders stage is a stage where we will see the environment really coming to life and starting to look similar to what will be the final images.

At this stage the materials haven’t been assigned to the objects and all the architecture will look like it is made out of plaster.

At this stage, we will communicate with the client to ensure that we hit the nail on the head, we start to add in piece by piece the lighting elements, finalising the geometry and selecting the angles we will take the images from.

4. Previews

At the previews stage additional furniture and ornaments are added to make the visualization look visually pleasing.

The client will see previews (usually lower resolution imperfect images) of the final images and have the opportunity to make any comments adhering to their original information to ensure that the final images delivered meet their original requirements.

This stage is important to ensure that we deliver what the customer has ordered.

5. Finalisation

During finalisation, this is where the finishing touches are made to the scene.

More complex lighting schemes are developed and photo-realism comes into play, this makes the image more visually effective and more indistinguishable from reality post-render.

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