Why do you need visualization?

Real estate marketing

When looking for real estate to buy or rent, clients want to see what property they really will be getting involved with.

If this be through a photo-realistic or rough visualization, the properties will stand out on the market and the chances of selling real estate and winning over the client are greatly increased.

Professional visualizations provide the client an insight into how the space they are interested in will be used to their liking (office space, cosy family home, modern studio flat etc…).

Planning council approval

In every European country, a formal planning request is required to be submitted before any work can take place.

There are strict planning regulations in each country which will dominate the final design, materials and process which are used to construct the building. In order to submit the formal request, it is commonplace that the council will require a visualization (varying from rough to photo-realistic) so that they can make the final decision whether to approve the building or not.
When the request is made, the visualization can make or break the project as the council are well within their right to deny permission if they don’t think that it would be well suited to the regulations or even the local environment.

This is why a good visualization made with professionalism and artistic elements can make the difference of an approved project to a denied project as the council will be able to properly imagine what the future project will look like and will be much more likely to approve it if they think that it looks visually appealing whilst checking all the regulatory boxes.

For example every building constructed in the English region of the Cotswolds must be made of the local Cotswold’s stone, if a planning application were to be submit where the visualization is not of professional quality and the stone does not look similar to the local stone and doesn’t fit into the local environment, it would be highly likely that the planning council would be considerably harsher on the other elements of the design.

Architecture competitions

To ensure contractors will receive the best work possible for a potential project, they will host an architecture competition and give the contract to the architecture firm who best produced the work.

Architecture competitions require visualizations and to make the architecture stand out, visualizations are required.

If the visualization is not up to par this can negatively affect how the work is received.

This is why it is important to choose professional visualization which can accurately present the ideas from the architect in the visual form whilst still retaining artistic elements designed to please the recipient.


For home owners and architects alike, the 3D visualization of a property after a potential change is made can help understand if the original idea is met.

Whether the change is successful or not, does not influence the final visualization but can drastically reduce the time architects or home-owners spend carrying out the desired work and cost on materials, as they will know exactly how the desired change will look.

For example, if an owner of a residential flat wanted to see what their living room would feel like with a dividing partition, this can be done seamlessly in 3D to allow for time, money and materials to be saved whilst being able to see the final result.

Portfolio showcasing

Portfolios are one of the sure-fire ways to impress clients, presenting the work clearly and effectively holds great value and can demonstrate competencies through work.

Abilities and achievements can be accurately depicted through the portfolio via visualization and showing off the most prized work through professional visualization will certainly have a lasting effect on the clients mind and final verdict in the decision making process.

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